Book Detail
Edition: 2 Sub
Release: 1999-08
Publisher: Gower Pub Co
Binding: Hardcover
ISBN/ASIN: 0566081121
Format: hardcover, kindle, PDF, EPUB
Marketing Planning for the Pharmaceutical Industry pdf
Description
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool. A further orientation to external analysis and a reworking of the application of SWOT analysis, along with extra material on sales forecasting and strategy implementation are included. Download Marketing Planning for the Pharmaceutical Industry for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve
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