Problems and Cases in Healthcare Marketing

Book Detail
Edition: 1
Release: 2004-01-08
Publisher: McGraw-Hill/Irwin
Binding: Hardcover
ISBN/ASIN: 0072887761
Format: hardcover, kindle, PDF, EPUB

Problems and Cases in Healthcare Marketing pdf
Description

Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing. Download Problems and Cases in Healthcare Marketing for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve

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