Eyecare Business: Marketing and Strategy, 1e Pdf

Book Detail
Edition: First Edition
Release: 2001-02-13
Publisher: Butterworth-Heinemann
Binding: Paperback
ISBN/ASIN: 0750672382
Format: hardcover, kindle, PDF, EPUB

Eyecare Business pdf
Description

This exciting new book is the first written especially for eyecare professionals to focus on a business management perspective. As never before, you will be able to take business concepts and apply them to your eyecare practice to increase revenue and enhance patient satisfaction. Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program. Download Eyecare Business for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve

Download Eyecare Business: Marketing and Strategy, 1e pdf