Book Detail
Edition: 1
Release: 2006-04-12
Publisher: National Academies Press
Binding: Hardcover
ISBN/ASIN: 0309097134
Format: hardcover, kindle, PDF, EPUB
Food Marketing to Children and Youth pdf
Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factors - their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments - all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media, have come a parallel growth with their use for marketing, including the marketing of food and beverage prod Download Food Marketing to Children and Youth for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve
Download Food Marketing to Children and Youth: Threat or Opportunity? pdf
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