Effective Media Communication during Public Health Emergencies. A WHO Field Guide

Book Detail
Edition:
Release: 2007-02-15
Publisher: World Health Organization
Binding: Paperback
ISBN/ASIN: 9241547049
Format: hardcover, kindle, PDF, EPUB

Effective Media Communication during Public Health Emergencies. A WHO Field Guide pdf
Description

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviors, and help save lives. This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effec Download Effective Media Communication during Public Health Emergencies. A WHO Field Guide for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve

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