Healthcare Marketing in Transition: Practical Answers to Pressing Questions Pdf

Book Detail
Edition: 1
Release: 1995-01
Publisher: McGraw-Hill Companies
Binding: Hardcover
ISBN/ASIN: 1557386358
Format: hardcover, kindle, PDF, EPUB

Healthcare Marketing in Transition pdf
Description

For years, the healthcare industry has equated marketing with promotion without perceiving its power as a management tool. This book changes this misconception by bridging the two eras of healthcare, the traditional "fee for service" model and the managed care model. Download Healthcare Marketing in Transition for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve

Download Healthcare Marketing in Transition: Practical Answers to Pressing Questions pdf