Connecting with the New Healthcare Consumer: Defining Your Strategy Pdf

Book Detail
Edition: 1st
Release: 2000-01-15
Publisher: McGraw-Hill Publishing Co
Binding: Hardcover
ISBN/ASIN: 0071346724
Format: hardcover, kindle, PDF, EPUB

Connecting with the New Healthcare Consumer pdf
Description

Consumers are positioned more ever to assume proactive, decision-making roles in healthcare. They are taking more control, as evidenced by self-care, advances in information technology, and the changing dynamic of the patient-provider relationship. Consequently, the impact consumerism is having on the strategy, operations and investment decisions of healthcare organizations within all segments of the industry is becoming more apparent and significant.Connecting with the New Healthcare Consumer is a vehicle through which readers can view and understand the landscape, detailing the ways in which consumers have changed, and how this consumer evolution has impacted various segments of the healthcare industry. Importantly, the book will assist readers in connecting to their customers, whether they are patients, health plan members, or employees, in developing their own consumer-focused strategies. This surge in informed and empowered consumers warrants the need for executives and providers Download Connecting with the New Healthcare Consumer for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve

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