Creating New Health Care Ventures: The Role of Management

Book Detail
Edition:
Release: 1992-01
Publisher: Aspen Pub
Binding: Hardcover
ISBN/ASIN: 0834202328
Format: hardcover, kindle, PDF, EPUB

Creating New Health Care Ventures pdf
Description

This is a good book for a new medical manager to review. It provides ways to look at our industry from the market side, rather than the professional perspective. Dr. Herzlinger's perspective, given her review and study of the health care industry for nearly a decade, is a useful stimulus for the new physician executive to break out of the traditional clinical perspective of one patient at a time and see the health care market from a broader, more comprehensive point of view. In addition to this alternative perspective, Dr. Herzlinger has summarized critical managerial skills that need to be mastered if a physician executive is to become a competent executive. She offers not only a quick summary of particular management areas, such as marketing and finance, but also useful reading lists at the end of each section for further study in depth. The case studies may be less useful for individual reading. Although they are excellent and well constructed, their utility is best achieved in grou Download Creating New Health Care Ventures for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve

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