Complete Guide to Cardiovascular Service Line Marketing

Book Detail
Edition: 1
Release: 2011-08-30
Publisher: HCPro, Inc.
Binding: Paperback
ISBN/ASIN: 1601468962
Format: hardcover, kindle, PDF, EPUB

Complete Guide to Cardiovascular Service Line Marketing pdf
Description

The Complete Guide to Strategic Marketing for the Cardiovascular Service Line Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV) services, and their fundamental role in the day-to-day management of the CV service line is critical to developing a high-performance enterprise and to earning buy-in from key constituencies and a return on your marketing investment. This book presents key marketing concepts, practical tools, and straightforward ideas to augment a CV service line administrator's ever-expanding skill set, help overall service line performance, and create real value. Learn from cardiovascular service line leaders how to: * Adapt six major success trends for your unique market environme * Leverage marketing's role in strategic management for CV service line success * Develop and employ marketing tools for service line success, including the marketing plan, marketing research, marketing audit, market position, Download Complete Guide to Cardiovascular Service Line Marketing for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve

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