Book Detail
Edition: 1
Release: 2011-06-10
Publisher: Springer Publishing Company
Binding: Paperback
ISBN/ASIN: 0826106218
Format: hardcover, kindle, PDF, EPUB
Eating Behavior and Obesity pdf
Description
Obesity is one of the most pressing health issues affecting our country. This unique volume is the first to apply behavioral economics-the integration of psychological and economic knowledge-to the study of eating behavior. The text demonstrates how this discipline can be used to understand why it so difficult for individuals to control their eating habits, and helps readers use this knowledge to create and improve public health nutrition programs and policies. The text examines dietary choices and obesity through a multidisciplinary lens of biological, psychological, and social factors, and draws from the disciplines of behavioral economics, nutrition, public health, and health promotion. Based on the premise that humans are hardwired to make judgment errors and need a "nudge" to make decisions in their best interests, the book argues that increasing consumer well-being requires changing an individual's personal environment. It describes the power of irrational forces that compete wi Download Eating Behavior and Obesity for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve
Download Eating Behavior and Obesity: Behavioral Economics Strategies for Health Professionals pdf
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