Book Detail
Edition: 1
Release: 2012-08-28
Publisher: Wiley
Binding: Hardcover
ISBN/ASIN: 1118134265
Format: hardcover, kindle, PDF, EPUB
Understanding Business Research pdf
Description
Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including:Correlational ResearchSingle Variable Betw Download Understanding Business Research for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve
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