Book Detail
Edition:
Release: 1998-03
Publisher: Health Administration Pr
Binding: Paperback
ISBN/ASIN: 1567930743
Format: hardcover, kindle, PDF, EPUB
The New Rules of Healthcare Marketing pdf
Description
Discover the components of a successful integrated marketing approach, including: * Creating and maintaining a brand identity
* Understanding your customers' core needs
* Achieving excellence in customer service
* Maintaining focus in your marketing and strategy
* Implementing one-on-one marketing
* Using the Internet for marketing and communications
* Incorporating physicians in marketing
* Delivering focused products to specific audiences
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