Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment Pdf

Book Detail
Edition: 1
Release: 2013-02-26
Publisher: Jossey-Bass
Binding: Paperback
ISBN/ASIN: 0470936843
Format: hardcover, kindle, PDF, EPUB

Social Marketing and Social Change pdf
Description

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas.

“This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that ne Download Social Marketing and Social Change for free via rapidshare, mediafire, 4shared, dropBox, uploading, fileserve

Download Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment pdf